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Objectives before channels.
We define what you want to achieve, what you need to communicate and who you want to reach before choosing where to appear.
04 · Digital marketing
Digital marketing agency in Dénia, AlicanteEvery action,
with a direction.
A marketing strategy that connects your objectives with the right messages, channels and actions.
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- Objectives
- Channels
- Campaigns
- Measurement
- Objectives before channels
- A plan that can be executed
- Media and fees kept separate
The starting point
You're doing plenty. What's missing is a priority.
Posting, advertising and changing the website shouldn’t add up to a pile of tasks with no direction. We connect business objectives with an action plan you can understand and follow.
What we work on
From the objective
to the measurement.
What gets decided, what gets produced and what gets measured, with clear responsibilities.
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A plan that can be executed.
We coordinate content, campaigns and touchpoints with clear priorities, calendar and scope for the resources that actually exist.
03
Decisions with information.
We agree what to watch, distinguish a click from a real enquiry, and review performance to decide where to concentrate effort.
How we work
One good idea.
One clear direction.
Four phases, each with a different purpose. You know what happens, when, and what we need from you.
01
Understand.
We listen to your business, review what you already have and agree what a good outcome actually means.
02
Design.
We propose a creative answer and explain the reasoning behind each decision, not just the result.
03
Activate.
We take the idea to the touchpoints where it has to work: website, campaign, social or materials.
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Improve.
We review what happens, learn from it and decide the next step with you.
A good place to start.
For businesses that need to define a strategy, organise a specific campaign, or coordinate several marketing actions that currently run separately.
Clear from the beginning.
The scope distinguishes strategy, production, management and measurement. Where paid media is involved, ad spend is defined separately from fees. Investment and timeline are agreed in the proposal.
A look at the work
Girly Maths
Identity, content and an ad test
Identity, a content calendar and a test of two one-day ads for an everyday-humour brand.
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Identity · Content · Paid social
Own project. Identity, a content calendar and a test of two one-day ads for an everyday-humour brand.
Author
Ruth Lara Vives
Areas
Identity · Content · Paid social
Before we start
Let's be
clear about it.
The questions that reach us most often before a first conversation.
Do I need to advertise on every channel?
No. We choose channels based on the objective, the audience and the resources. The priority is that each one has a clear function and can be sustained.
Is ad spend included?
No. Media budget and fees are different things. Both are made clear in the proposal before any campaign is activated.
What can actually be measured?
We can measure visits, clicks, form submissions and calls if they are set up properly. What we won’t do is present activity as though it were sales.
How do we start?
Tell us what you have now and what you want to improve. We review the context to agree the next step and the scope of the work.