01
First, what makes you different.
We study your business, your audience and your competitors to define a clear position and a value proposition you can defend.
01 · Branding
Branding agency in Dénia, AlicanteA brand people recognise.
And remember.
We give shape to what makes your business particular: its position, its voice and its visual identity, connected in one system.
01
- Positioning
- Verbal identity
- Visual identity
- Applications
- Position before aesthetics
- A system, not loose pieces
- A guide you can actually use
The starting point
Your business has moved on. Does your brand say so?
If every piece looks like a different company, if your offer is hard to explain, or if your image has fallen behind, the problem is rarely the logo. We start by ordering the meaning, then design.
What we work on
From the objective
to the details.
Three blocks that support each other. The exact scope is defined in the proposal.
02
An identity with character.
We connect concept, logotype, typography, colour and image direction into a coherent system that works at every size.
03
A brand you can use.
We prepare applications and a practical guide so you can take the identity to your website, your social channels and your materials without needing us for every piece.
How we work
One good idea.
One clear direction.
Four phases, each with a different purpose. You know what happens, when, and what we need from you.
01
Understand.
We listen to your business, review what you already have and agree what a good outcome actually means.
02
Design.
We propose a creative answer and explain the reasoning behind each decision, not just the result.
03
Activate.
We take the idea to the touchpoints where it has to work: website, campaign, social or materials.
04
Improve.
We review what happens, learn from it and decide the next step with you.
A good place to start.
For businesses about to launch, businesses that need to reposition, and businesses that want to bring coherence to an identity that already exists. Also when the brand needs settling before a website or a campaign.
Clear from the beginning.
The proposal sets out the applications you need and the files you will receive. The identity is defined for your business, not as a collection of isolated pieces. Investment and timeline are agreed in the proposal, according to the needs of the project.
A look at the work
Choosing with confidence
Brand audit · 2023
Audit of a global cosmetics brand: identity, experience and customer relationship, with three lines of recommendation.
03
Audit · Brand strategy · Experience
Own project. Audit of a global cosmetics brand: identity, experience and customer relationship, with three lines of recommendation.
Author
Ruth Lara Vives
Date
November 2023
Areas
Audit · Brand strategy · Experience
Before we start
Let's be
clear about it.
The questions that reach us most often before a first conversation.
Do I need to change my logo?
Not always. We review what works and what needs to evolve. A brand can gain a lot of clarity while keeping a logo that is already recognisable.
Will I receive files to use the brand?
Yes. The proposal defines the formats, applications and usage guidance delivered so you can work with the identity yourself.
How is this different from a graphic redesign?
A redesign changes how the brand looks. A branding project decides first what it means, who it speaks to and why someone should choose it. The visual work comes after that decision.
How do we start?
Tell us what you have now and what you want to improve. We review the context to agree the next step and the scope of the work.