Projects
Client websites, audits, concepts and systems built from a strategic decision. Every project states its nature, its scope and its context.
05
Frilotec and FIR Advocats are client commissions, now in review before launch. The other three are Ruth Lara Vives’s own projects: the brands studied in them are not Aurethic clients. Each entry explains its context and its limits.
Client website · 2026
A new website for an HVAC and industrial refrigeration company in Pamplona, in review before launch.
01
Structure · Web design · UX · Mobile
Client
Frilotec Climatización S.L.
Status
In review · 2026
Areas
Structure · Art direction · Web design · Mobile
Client website · 2026
A redesign for a law firm in Dénia, organised around what is happening to the client.
02
Strategy · Applied branding · Web design · SEO
Client
FIR Advocats · Dénia
Status
In review · 2026
Areas
Strategy · Applied branding · Web design · Local SEO
Product strategy · 2024
Product concept and prototype for a digital stylist that filters the catalogue by style and fit.
03
Product strategy · UX/UI · Prototype
Author
Ruth Lara Vives
Year
2024
Areas
Product strategy · UX/UI · Prototype
Identity, content and an ad test
Identity, a content calendar and a test of two one-day ads for an everyday-humour brand.
04
Identity · Content · Paid social
Author
Ruth Lara Vives
Areas
Identity · Content · Paid social
Brand audit · 2023
Audit of a global cosmetics brand: identity, experience and customer relationship, with three lines of recommendation.
05
Audit · Brand strategy · Experience
Author
Ruth Lara Vives
Date
November 2023
Areas
Audit · Brand strategy · Experience