01
For businesses starting out, repositioning or needing coherence.
Strategy and identity to hold a place of your own.
Creative and strategic agency
Dénia, Alicante
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Branding, web design and digital marketing in DéniaCreativity so
they see you.
Strategy so
they choose you.
Branding, web design and digital marketing so your brand is understood, remembered and moves forward.
- Strategy
- Identity
- Experience
- Visibility
- Content
- Judgement
What drives us
Your business has something of its own.
Let's make it show.
A brand works when someone recognises it, remembers it and finds a reason to choose it. That is the job: connecting what your business does well with the way it tells that story, and holding it steady at every touchpoint.
Five areas. One direction.
All connected.
All with intent.
We build the brand and connect the channels that move it forward. You can start from one specific need.
02
For anyone who needs a new site or a better one.
Clear, quick experiences with character.
03
For businesses that want to be found by people who don't know them yet.
Organic visibility with a clear direction.
04
For anyone doing a lot of things that need a priority.
Strategy, campaigns and measurement, connected.
05
For anyone who wants to order their social presence and sustain it.
Ideas, content and community with a voice of its own.
How do we start?
Tell us what you have now and what you want to improve. We review the context to agree the next step and the scope of the work.
Projects and explorations
Ideas that
take shape.
Client website · 2026
A new website for an HVAC and industrial refrigeration company in Pamplona, in review before launch.
01
Structure · Web design · UX · Mobile
Client project. A website for an HVAC and refrigeration company in Pamplona that shows real work and makes requesting a quote easy.
Client
Frilotec Climatización S.L.
Status
In review · 2026
Areas
Structure · Art direction · Web design · Mobile
Client website · 2026
A redesign for a law firm in Dénia, organised around what is happening to the client.
02
Strategy · Applied branding · Web design · SEO
Client project. A website for a law firm in Dénia that explains its method and takes each person to the page about their problem.
Client
FIR Advocats · Dénia
Status
In review · 2026
Areas
Strategy · Applied branding · Web design · Local SEO
Product strategy · 2024
Product concept and prototype for a digital stylist that filters the catalogue by style and fit.
03
Product strategy · UX/UI · Prototype
Own project. Product concept and prototype for a digital stylist that filters the catalogue by style and fit.
Author
Ruth Lara Vives
Year
2024
Areas
Product strategy · UX/UI · Prototype
Identity, content and an ad test
Identity, a content calendar and a test of two one-day ads for an everyday-humour brand.
04
Identity · Content · Paid social
Own project. Identity, a content calendar and a test of two one-day ads for an everyday-humour brand.
Author
Ruth Lara Vives
Areas
Identity · Content · Paid social
Brand audit · 2023
Audit of a global cosmetics brand: identity, experience and customer relationship, with three lines of recommendation.
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Audit · Brand strategy · Experience
Own project. Audit of a global cosmetics brand: identity, experience and customer relationship, with three lines of recommendation.
Author
Ruth Lara Vives
Date
November 2023
Areas
Audit · Brand strategy · Experience
Frilotec and FIR Advocats are client commissions, now in review before launch. The rest are Ruth Lara Vives’s own projects: the brands studied in them are not Aurethic clients. Each entry explains its context and its limits.
How we work
One good idea.
One clear direction.
Four phases, each with a different purpose. You know what happens, when, and what we need from you.
01
Understand.
We listen to your business, review what you already have and agree what a good outcome actually means.
02
Design.
We propose a creative answer and explain the reasoning behind each decision, not just the result.
03
Activate.
We take the idea to the touchpoints where it has to work: website, campaign, social or materials.
04
Improve.
We review what happens, learn from it and decide the next step with you.
Blog
A pause
for thinking.
Your identity lives in the details too
Before you change the logo, look at what the rest of your brand is saying: a short method for...
Every page needs a purpose
One simple question to order the content, the design and the next step of every page on your website.