Own project
Less searching.
More style of your own.
Product concept and prototype for a digital stylist that filters the catalogue by style and fit.
Project
Smart Fit · digital stylist
Author
Ruth Lara Vives
Year
2024
Areas
Product strategy · UX/UI · Prototype
The service behind the project
Act 01
The challenge
The challenge
The proposal starts from a question: how do you help someone find pieces that suit their style and their needs inside a very large catalogue?
The project sets out a digital styling function built into the shopping experience, rather than a separate tool people have to discover on their own.
Act 02
What was done
The idea
Create a profile with preferences, fit information and style references to guide recommendations.
The proposal combines visual discovery — choosing looks you like — with more concrete personalisation tools such as size or body shape.
How it developed
The work brings together audience and context analysis, an assessment of opportunities and limitations, a functionality proposal and a set of screens.
The flow runs through the Smart Fit introduction, profile creation and product search filtered by that profile.
Act 03
What it shows, and what it doesn't
What it demonstrates
Product strategy, feature hierarchy and experience direction. The screens make it possible to assess the thinking and the whole journey.
The expected benefits, such as improving fit or reducing returns, are objectives of the concept. They are not measured results.
The next question
The next step would be testing the flow with users: what information they are willing to share, what helps them choose, and how to explain why a garment is recommended.
That validation is not documented as having been carried out.
Original pieces
From the idea
to the screen.
Original pieces from the project.
Profile creation and style preferences.
Catalogue filtered by the profile.
The service behind the project
Web design
Clear, quick experiences with character.
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