Client project · Website in review
Clear law,
on the website too.
A redesign of the website of FIR Advocats, a law firm in Dénia: content strategy, applied branding, web design, user experience, mobile and local SEO, built in WordPress and Elementor.
Client
FIR Advocats · Dénia
Sector
Law firm · Marina Alta
Areas
Strategy · Applied branding · Web design · UX · Mobile · Local SEO
Status
In review with the firm · October 2026
The service behind the project
Act 01
The firm and the goal
Who FIR Advocats is
A law firm in the centre of Dénia with three lawyers registered with the Alicante Bar Association and two legal assistants. It covers civil, criminal, commercial, tax, administrative and employment law, plus tax advice and a service for people buying or investing in property on the Costa Blanca.
The goal
Anyone arriving with a problem should know within seconds whether the firm can help, understand how it will work, and book or call without hesitation.
Act 02
What we found
Needs we identified
Before designing, we analysed the websites of law firms in Dénia, Xàbia and Calp, firms serving foreign residents on the Costa Blanca, and real searches in the sector. Four needs:
- Clients do not think in branches of law. They search «I have been dismissed» or «inheritance in Dénia», yet law firm websites are organised by practice area.
- No one showed how they work. The local websites we analysed list specialisms; none explains the method or what the client receives at each step.
- Trust needs faces and facts. Real people, bar numbers and an address, with no promised outcomes: legal advertising has ethical limits.
- People who live abroad search too. Inheritances and property sales by non-residents were poorly served by the general practices in the area.
What that meant
Clarity could not stay in the firm’s tagline: it had to be the whole website experience, from the first screen to the form.
Act 03
What we did
Structure
A home page ordered by the visitor’s questions; a «What is happening to you?» block with nine situations that lead to the right page; and a shared template for every practice area: what we do, how we work, what to bring, who will see you, questions and contact. Dedicated pages for inheritance and for divorce and family.
Applied branding
The firm’s tagline, «Derecho claro. Estrategia precisa.» (clear law, precise strategy), with the second half in italics as the brand gesture. Newsreader for headlines, Hanken Grotesk for text, the logo palette on a white canvas and real photography of the team. The logo itself was not modified.
Web design and user experience
The three-step method (Listen, Analyse, Act) with what the client receives at each step; the team with names, roles and bar numbers; phone and «Book an appointment» always at hand, and a line for urgent cases that speaks of availability, not fear.
Mobile
Its own crop of the main photo, compact cards and a sticky bar with «Call» and «Book an appointment».
Local and technical SEO
A search map by intent and page, the legacy URLs preserved, bespoke titles and descriptions, legal-service structured data, and English and French versions ready for the firm to approve.
From design to decision
Every block
has a reason.
Real screenshots of the review version. Next to each one: what was decided and what it is for.
01
Tagline, place and people on the first screen
The decision
The headline joins the tagline with «Abogados en Dénia · Marina Alta», next to a real photo of the team at work and a strip with bar membership, office and type of client.
Why it helps
It answers «is this for me?» and «are they serious?» before any scrolling, without superlatives.
02
Start with what is happening to you
The decision
Nine cards written the way a client would say them («I have been dismissed», «A relative has died and the inheritance needs sorting»), each with its legal area and a link to the page that explains it.
Why it helps
Nobody needs to know which branch of law applies to them to find help.
03
A method you can read
The decision
Three steps and, under each, what the client receives, on a navy band that changes the rhythm of the home page.
Why it helps
Hiring a lawyer feels less daunting when you know what will happen and in what order.
04
People with names and bar numbers
The decision
Portraits from one series, with the same framing, and below each one a name, role and bar number.
Why it helps
In a serious matter, trust starts with knowing who will look after you.
05
Every area, with what to bring
The decision
Practice-area pages repeat the method and add the list of documents for the first meeting; on the inheritance page, for instance, the death certificate or the property deeds.
Why it helps
The first meeting is more useful, and clients arrive knowing they are prepared.
06
Getting in touch calmly
The decision
A short form, a large phone number, the address with directions and a line for urgent cases: if it is an arrest or a deadline due in days, call.
Why it helps
Each visitor chooses a channel, and urgency is expressed as availability.
Mobile
The firm,
in your pocket.
People who need a lawyer quickly search on their phone: calling or booking is always one tap away.
Home with the sticky call and book bar, the situations block and contact, on a 390 px phone.
Do your clients understand
how you work before they call?
Tell us what you have now and what you need. We will look at it in a free 30-minute meeting and tell you where we would start.
The service behind the project
Web design
Websites that explain your value and make the next step easy.
Next project
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